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Marketing AI Geek · Named author

Andrew Kulyk

AI-focused CMO and B2B marketing systems operatorLead Editor, Marketing AI Geek · AI discovery, content systems, marketing operations and measurable growth

Biography

Experience behind the byline.

Andrew Kulyk is an AI-focused marketing leader whose work sits between strategy, search visibility, content systems, B2B demand generation and marketing operations. He approaches AI as an operating layer inside marketing—not as a substitute for positioning, customer knowledge or editorial judgment.
His practical coverage includes SEO, generative-engine and AI discovery, account-based marketing, lead-generation systems, content production, distribution, lifecycle automation and campaign measurement. He focuses on how these components work together: the research inputs behind a page, the workflow that produces it, the channels that distribute it and the business signals used to evaluate it.
Andrew’s editorial work is built around the problem of commodity AI content. He examines where first-party evidence, expert contribution, original datasets, product testing, source transparency and distinctive analysis create a defensible advantage that a generic prompt cannot reproduce.
At Marketing AI Geek, he is responsible for keeping product and market coverage commercially independent. Vendor features are separated from demonstrated outcomes, volatile claims are date-checked and recommendations are evaluated against a defined use case rather than feature volume.
Professional focus was checked against the author’s public professional profile and editor-supplied record, then reviewed by the editorial desk. Claims without a public or author-supplied basis are excluded.

Professional experience

Work that informs the coverage.

Andrew’s work connects marketing strategy with the operating systems required to research a market, publish differentiated content, create demand, distribute it and measure whether it influenced the right audience.
  1. 01

    AI-focused marketing leadership

    Designs marketing systems in which AI supports research, production, distribution and analysis while human owners retain positioning and publishing decisions.

  2. 02

    SEO and AI discovery

    Works across technical and editorial search strategy, topical architecture, link-worthy assets and the signals that help content remain understandable to search engines and answer systems.

  3. 03

    B2B demand generation and ABM

    Connects ideal-customer-profile research, offers, content, targeted campaigns, lead capture and sales handoffs to measurable pipeline questions.

  4. 04

    Content and marketing operations

    Builds repeatable editorial workflows with sourcing, review, disclosure, updating and performance analysis instead of treating content as isolated copy production.

Areas of expertise

What this author covers.

Editorial method

How expertise becomes accountable reporting.

  1. 01

    Original inputs create the moat

    Expert interviews, first-party observations, structured tests and original datasets should carry more weight than generic synthesis.

  2. 02

    Separate visibility from impact

    Rankings, mentions and reach are interpreted alongside audience quality, qualified demand, assisted conversion and business relevance.

  3. 03

    Document the production system

    Every durable content program needs visible sources, ownership, review rules, update triggers and a clear record of where AI assisted.

Working with authors

From a market question to a useful article.

Our authors do not simply approve a finished draft. They help shape the question, add first-hand context, challenge the evidence and review the material before publication.
  1. 01

    Read the market

    We analyze current trends, audience questions and search demand to identify what readers need to understand.

  2. 02

    Bring in daily practice

    We connect that market question with experience built through the author’s day-to-day professional work.

  3. 03

    Build the complete view

    We combine established knowledge and credible data with the practical realities of applying them.

  4. 04

    Review and challenge

    The author and editorial desk review the evidence, test the argument and brainstorm how to make it more useful.

  5. 05

    Publish for practitioners

    We publish the material we would want to read ourselves when trying to understand the topic and make a better decision.

Published work

Latest from Andrew Kulyk.